Christian, Samuel Arief, and Kartika Imasari Tjiptodjojo. “Penerapan Content Marketing Dan Electronic Word of Mouth (e-WOM) Pada Purchase Intention”. JIIP - Jurnal Ilmiah Ilmu Pendidikan 6, no. 12 (December 1, 2023): 9910-9914. Accessed September 3, 2025. http://jiip.stkipyapisdompu.ac.id/jiip/index.php/JIIP/article/view/2744.