Chintania, C. 2026. The Influence of Brand Experience, Viral Marketing, and Brand Image on Brand Loyalty: A Case Study of Luxxe Studio. JIIP - Jurnal Ilmiah Ilmu Pendidikan. 9, 1 (Jan. 2026), 1320-1332. DOI:https://doi.org/10.54371/jiip.v9i1.10585.