Mahendra, Alexander Kevin Yoga Christ. “The Role of Platform Consistency and Consumer Behavior in Driving Campaign Effectiveness: A Strategic Control Perspective on Telkomsel”. JIIP - Jurnal Ilmiah Ilmu Pendidikan 9, no. 1 (January 16, 2026): 917-928. Accessed September 22, 2026. https://jiip.stkipyapisdompu.ac.id/jiip/index.php/JIIP/article/view/10272.